A story of transformation
See the change for yourself.
Graamam.in, an initiative of ProtoVillage, is the market place of the products produced by the rural women entrepreneurs trained at ProtoVillage. These women entrepreneurs are committed to making their families and communities resilient by bringing health and happiness to your home.
Graamam food products go to marquee hotels such as Hilton and Marriot. In fact, the women are regularly invited to Hilton (Bangalore) to prepare a 5-course lunch in the Hilton Kitchens using Graamam products for the guests in the restaurants at Hilton. We gratefully acknowledge this association as a testimony to the skill of the women and quality of their products.
What makes Graamam products Unique?
The convenience you enjoy with the Graamam products holds up your beliefs in sustainability and your aspirations of conscious consumption. We do the heavy lifting to make conscious convenience possible for you.
Here’s how:
The core philosophy that shapes our entire product development and production systems design process is called FLOW® - It's that space where Fast and Slow co-exist.
At Graamam, every product we make is a journey that bridges generations. We seek out, identify and adapt the time-honoured indigenous recipes, into modern versions that suit your fast-paced routine, contemporary needs, and modern tastes—all while strictly retaining their original, rich nutritive value.
We use absolutely no machinery in our production. Everything is 100% handmade by skilled artisans. Instead of relying on automated factories, we carefully design human-led workflow systems for each product, that efficiently organize traditional hand-crafting methods.
While machines use high heat and high friction that strip away vital nutrients and natural flavors, our artisanal process preserves the life and integrity of every ingredient.
Our Slow Crafted products honour the human-energy driven, and machine-free rhythms of traditional handcrafting methods to bring the absolute best of heritage value straight into your modern life in the form of products that can be Fast Served.
Fast Served, Slow Crafted :: Fast + Slow = FLOW
With a majority products currently in the Food category, we recently launched Handcrafted eco-printed silk stoles (under the brand name Awear – Conscious wear). We will soon have an amazing array of world class products across Personal care and Home care besides an ever expanding range in Food and Handcrafted textiles.
Graamam is not just a brand. It is an operating system - one that can be replicated across bio-regions while remaining deeply contextual to each place.
The Ecosystem
